For established companies developing a new product line or early stage ventures, expert assistance can assure that product development moves ahead in the right direction and is aligned with Sales and Marketing strategies. To achieve these goals, it is important to address the areas of product marketing, product release and technology alliances.

The consulting engagement can focus on achieving results in a single area, or combine tasks from multiple areas. After an initial meeting a proposal will be generated to customize the engagement to best fit your immediate needs. Additionally, as an interim manager, Ms Arya can help with recruitment and hiring plans. Training for permanent team members can be provided so progress will continue moving forward.

Product Marketing

• Messaging and positioning
• Competitive analysis
• Web site content and production
• Data sheet content and production
• Sales strategy
• Launch strategy and plans
• Sales demo development
• Sales tools and company intranet
• Sales process and training
• Pilot program strategy and development
• Customer references and case studies with ROI
• Pricing analysis and strategy
• Press and analyst relations and briefings
• PR strategy and management

Product Release

• Product roadmap and strategic direction
• Marketing Requirements Document development
• Product plan with functional and engineering design specifications
• Cross departmental release team participation and communication
• Release plan roll out development and management
• Supported configurations, performance and sizing
• Engineering/project management release schedule and change management procedures
• Release criteria with Minimum Acceptance Tests
• Software License Agreement, contracts, and other licensing issues
• Maintenance plans and bug reporting procedures
• Obsolescence, migration, and backwards compatibility strategy and plans
• Release roll out and training to field
• External beta program development and management

Technology Alliances

• Partner program definition
• Technology alliance roadmap
• Joint sales strategy and value propositions
• Proof of concept projects and demonstration
• Marketing and sales agreements
• Sales process and training
• Technical integration guide
• White papers, data sheets, and joint customer case studies

Early Stage quick start (3 months)

• Competitive analysis (for inclusion in business plan)
• Product overview (for inclusion in business plan)
• Sales presentation
• Visits with investors, analysts and potential clients
• Recruit several key hires

Early Stage quick start (6 months)

• All of the projects in the 3 month quick start
• Create initial company web site and manage outside agency for development
• Develop product roadmap
• Create MRD for next release
• Technology alliance roadmap
• Meet with technology partners